All-American Ads 30s
$63.96
Taschen’s fourth volume of the All-American Ads series provides a big look back to the day before yesterday. Steven Heller provides a short overview of the decade and explains that despite the Depression magazines, in which most of these ads appeared, had very high circulations. For a few cents readers could escape the reality of everyday life and be entertained by the features and the colourful advertisements. Naturally there is no real mention of the Depression though some of the ads sport the little NRA symbol and the words ‘We do our part’
The format of this book is the same as the others, nine sections (Alcohol and tobacco, Automobiles, Consumer products, Entertainment, Fashion and beauty, Food and beverages, Industry, Interiors and finally Travel) provide whole, two or four ads to a page and fortunately none of them are angled or overlap. The digital reproduction of the 1500+ ads is excellent, it is always a problem to reproduce anything that is already printed because it can create screen clash but these are reproduced with clean colors and sharp lines (thanks to 175 dpi).
Most of these ads are copy and picture heavy, stylish use of white space and clever typography was years away, though three ads for Pierce Arrow autos on pages 176-177 stand out because they do seem very modern. Illustrations rather than photography were the main visual elements with headlines and copy used to fill any space that was left.
This as a super book if you are interested in social history or want to see how copywriters created product desire more than sixty years ago or you are just curious about things your grandparents reminisce about. Maybe they remember the 1932 ads for the Pitcairn autogiro, after all no home should be without one!
Related products
-
$46.40
In Disney’s newest animated feature, long ago, in the fantasy world of Kumandra, humans and dragons lived together in harmony. But when sinister monsters known as the Druun threatened the land, the dragons sacrificed themselves to save humanity. Now, 500 years later, those same monsters have returned and it’s up to a lone warrior, Raya, …
-
$41.60
Since its debut in 2005, Avatar: The Last Airbender has remained one of Nickelodeon’s most talked about and highest-rated animated series to date, and it’s not too hard to see why… Not only does it offer an epic storyline, engaging characters, action, adventure, and a powerful message about the importance of hope in a world …
-
$43.96
A stunning showcase of the art behind Walt Disney Animation Studio’s magical film, Encanto! Encanto tells the tale of an extraordinary family, the Madrigals, who live hidden in the mountains of Colombia, in a magical house, in a vibrant town, in a wondrous, charmed place called an Encanto. With never-before-seen production art, character designs, storyboards, …
-
$26.40
Avatar Korra and her friends chronicle their memories and adventures in this new fully-illustrated scrapbook filled with letters and inserts from your favorite characters.After the time of Avatar Aang, Korra was revealed as the next Avatar. After training with Aang’s son Tenzin, Avatar Korra succeeded in the battle to restore peace between the Spirit World …
-
$32.00
***French Import*** Bilingual Text! This 4th volume invites viewers to dive into the heart of the creation of episodes 8 and 9: Xav ‘the baker and Ruel’s bag, thanks to numerous roughs, sketches, illustrations, sets, but also scripts, information and anecdotes.